Happenings
Ladang Ternakan Prudence (LTP) follows TC Poultry Farm’s Lead in Transitioning from Caged to Sustainable and Better Welfare Cage-Free Egg Production
November 23, 2024 Kuala Lumpur - Today marks a significant milestone for animal welfare and sustainable agriculture in Malaysia with the official launch of the Malaysia Cage-Free Egg Producer’s Organisation. This pivotal initiative signifies the nation’s commitment to advancing cage-free egg production, aligning with global trends and heightened consumer demand for ethically sourced food products.
A commitment to cage-free initiative with this landmark event, Ladang Ternakan Prudence (LTP) and Hellmann Poultry Equipment signed a Cage-Free Transition Agreement, taking the major step towards fostering cage-free egg production in Malaysia. This historic agreement was witnessed by Dr. Saravanakumar S. Pillai, Senior Adviser for Farm Animal Welfare, Policy, and Engagement at Humane Society International. Dr. Pillai is also a leading figure in farm animal welfare and protection and serves as an adviser to the newly launched Malaysia Cage-Free Egg Producer’s Organisation.
The transition agreement underscores a strong partnership between local producers and international expertise, leveraging advanced technology and best practices for humane farming systems. Ladang Ternakan Prudence, with its established reputation in the egg production sector, will be a another key player in promoting cage-free practices, while Hellmann Poultry Equipment will provide the technical support necessary for a seamless transition to sustainable and humane poultry farming.
Representing Ladang Ternakan Prudence, Ng Ping An, Director of LTP, shared his enthusiasm: “LTP is proud to be at the forefront of this transformative journey in the Malaysian egg industry. This partnership demonstrates our dedication to meeting the growing demand for ethical and sustainable food production while improving animal welfare standards. Together with Hellmann Poultry Equipment, we are excited to set a new benchmark for the industry.”
From Hellmann Poultry Equipment, Dr Boey Jin Wern, Hellmann’s representative added: “We are thrilled to collaborate with LTP on this groundbreaking transition. Our mission is to support producers with the tools and expertise needed to create sustainable, high-performance cage-free systems. We are confident that this partnership will showcase how humane farming practices can benefit both animals and producers alike.”
The launch of the Malaysia Cage-Free Egg Producer’s Organisation signals a transformative shift for the egg production industry in Malaysia. By supporting producers in adopting cage-free systems, the organisation aims to elevate the welfare of laying hens while meeting growing consumer expectations for cruelty-free and high-quality products.
Dr. Saravanakumar S. Pillai emphasized the importance of this initiative for both the industry and society: “This launch represents a crucial step towards ensuring a more humane future for farm animals in Malaysia. By championing cage-free egg production, we are not only improving the welfare of millions of hens but also laying the foundation for a more ethical and sustainable agricultural industry. “The collaboration between producers, policymakers, and global experts is an excellent example of what can be achieved when we prioritize animal welfare alongside economic growth. Consumers around the world are increasingly demanding products that align with their values, and cage-free eggs are at the forefront of this movement. By supporting farmers in their transition to cage-free systems, we are empowering them to meet this demand while demonstrating that humane farming practices can lead to better outcomes for animals, producers, and consumers alike”. He also added “Through this initiative, Malaysia has the opportunity to become a regional leader in humane agriculture, showcasing that it is possible to combine innovation, compassion, and sustainability to benefit all stakeholders. This is not just a victory for animals it is a victory for Malaysia’s agricultural future.”
The Malaysia Cage-Free Egg Producer’s Organisation invites stakeholders from across the agricultural and food industries to join hands in this groundbreaking initiative, working together to build a more humane and sustainable food system for generations to come.
Learn more about our work at hsi.org ; https://cagefreeeggs.org.my ; http://www.ltpeggs.com ; https://hellmannpoultry.com
Media contact :
Dr Saravanakumar S.Pillai
+6012 5006316
drskpillai.vet@gmail.com