About Us
Welcome to the Malaysia Cage Free Egg Producer's Organisation
At the Malaysia Cage Free Egg Producer's Organisation (MCEFPO), we are dedicated to transforming the egg production industry in Malaysia by championing cage-free practices. Our mission is to promote and support the adoption of higher welfare, sustainable, and ethical egg production methods, ensuring the well-being of hens and the quality of eggs produced.
Our Mission
Our core mission is to promote the welfare of laying hens while encouraging and uniting producers to transition towards cage-free eggs production in Malaysia.
By advocating for higher welfare standards, we aim to improve the lives of laying hens and provide consumers with a more ethical choice. We believe that a cage-free environment not only enhances animal welfare but also supports environmental sustainability and better egg quality.
What We Do
Advocacy & Education: We work tirelessly to educate producers, consumers, and policymakers about the benefits of cage-free egg production. Through workshops, seminars, and public campaigns, we aim to raise awareness and foster a more informed community.
Support for Producers: We offer guidance and resources to egg producers transitioning to cage-free systems. Our support includes technical assistance, best practice guidelines, and financial incentives to ease the shift and ensure a smooth and successful transition.
Quality Assurance: We are committed to maintaining high standards in cage-free egg production. Our certification programs and quality control measures ensure that producers meet our stringent criteria, providing consumers with eggs they can trust.
Research & Innovation: We invest in research and innovation to advance cage-free production techniques. By staying at the forefront of industry developments, we help producers improve efficiency, sustainability, and animal welfare.
At the helm of the organization stands a team of seasoned professionals, each bringing their unique expertise and insights to the table. Dr. Saravanakumar S. Pillai, a respected figure in the field of cage free and Senior Advisor, Farm Animal Welfare, Policy and Engagement of HSI assumes the role of Advisor, providing invaluable guidance and strategic direction to the organization.
Leading the charge as Chairman is Mr. Shunmugam Sethuraman, a visionary leader with a deep-rooted passion for sustainable agriculture. With his wealth of experience and unwavering commitment, Mr. Shanmugam plays a pivotal role in shaping the organization's strategic priorities and long-term vision.
Mr. Haraveen Rajamurthi takes on the mantle of Secretary, overseeing the day-to-day operations and ensuring seamless coordination among various stakeholders. His meticulous attention to detail and proactive approach proves instrumental in driving organizational efficiency.
In charge of financial affairs is Mr. Meor Ezree, who assumes the role of Treasurer. With a keen eye for numbers and a strong grasp of financial management principles, Mr. Meor plays a critical role in safeguarding the organization's fiscal health and sustainability.
Together with four other dedicated office bearers, the leadership team for the term 2023/2024 is poised to lead the organization towards its overarching goal: to serve as a voice for small cage-free- and free-range farmers and advocate for policies that uplift the welfare of more higher welfare layer producers across Malaysia.
ADVISOR
PRESIDENT
SECRETARY
TREASURER
VICE PRESIDENT 1
VICE PRESIDENT 2