Date of Visit: June 6, 2024
Kuala Lumpur, 9 June 2024 — The Seri Pacific Hotel in Kuala Lumpur was the venue for an important roundtable discussion on 8 June 2024, focusing on advancing animal welfare in Malaysia's chicken production industry. Organized by the Malaysia Cage Free Egg Producer Organization in collaboration with Humane Society International (HSI), the event brought together key stakeholders in the poultry industry to discuss the future of chicken farming through the lens of welfare, specifically focusing on the Slow-Grow Chicken Initiative.
This crucial meeting addressed the Better Chicken Commitment (BCC), a global initiative aimed at improving the welfare of broiler chickens by promoting the use of slower-growing breeds and better living conditions. With consumer demand growing for ethically produced poultry, this initiative marks a critical shift towards sustainable, welfare-friendly chicken farming practices in Malaysia.
The roundtable discussion was expertly facilitated by Dr. Saravanakumar S. Pillai, Senior Advisor on Farm Animal Welfare, Policy, and Engagement. Dr. Saravanakumar, known for his deep expertise in the field, guided the participants through complex discussions on how slow-grow chicken breeds could lead to significant welfare improvements within the industry. He highlighted the growing body of research supporting the notion that slow-grow breeds live healthier, more fulfilling lives, reducing the prevalence of welfare issues such as lameness and heart conditions commonly found in fast-growing chickens.
Also present to provide expert insight was Thomas Varrey, a representative from Hubbard France, a renowned leader in breeding slow-growing chickens. Varrey shared case studies and global trends, emphasizing the success of slow-grow initiatives in Europe and other regions. His experience provided the stakeholders with a broader understanding of how adopting the Better Chicken Commitment could enhance animal welfare while maintaining industry viability and consumer trust.
The roundtable gathered prominent stakeholders in chicken production, including producers, industry regulators, animal welfare advocates, and experts from HSI. These participants engaged in constructive dialogue about the potential economic and practical challenges associated with transitioning to slow-grow breeds, as well as the benefits such changes could bring. The Better Chicken Commitment is set to become a central focus in reshaping how chickens are raised in Malaysia, and this event marked the first of many steps in a collaborative effort towards reform.
Discussions delved into the importance of aligning industry standards with both consumer expectations and ethical production practices. There was a collective acknowledgment that shifting to slow-grow chickens could elevate the quality of poultry products, address health concerns in fast-growing breeds, and improve Malaysia’s standing in the global marketplace for ethically produced food.
Humane Society International has been at the forefront of advocating for better animal welfare practices globally. The organization's involvement in Malaysia through this initiative signals a growing trend of aligning local practices with global standards. The Slow-Grow Chicken Initiative promoted by HSI encourages poultry producers to adopt slower-growing breeds that have better welfare outcomes, reduced mortality rates, and fewer health complications compared to conventional fast-growing breeds.
HSI’s collaboration with Malaysian stakeholders underscores the importance of such reforms in Southeast Asia, where the poultry industry is rapidly growing. By incorporating the Better Chicken Commitment, Malaysian producers have the opportunity to be leaders in higher welfare farming practices, ensuring that animal welfare is prioritized without compromising on production quality or profitability.
The roundtable discussion concluded with a strong commitment from stakeholders to explore the next steps in adopting the Better Chicken Commitment across the industry. A plan for ongoing dialogue and collaboration was established, with key milestones set for the introduction of slow-grow breeds into Malaysia’s poultry production system.
As Malaysia continues to progress in its animal welfare standards, this roundtable marks an important milestone in the country’s journey towards more higher welfare chicken farming practices. With key figures like Dr. Saravanakumar S. Pillai and Thomas Varrey providing guidance, and the active participation of industry stakeholders, the future of chicken welfare in Malaysia looks brighter than ever.
For further updates on this initiative, stay tuned to the Malaysia Cage Free Egg Producer Organization’s upcoming events and publications.
By the Editor's Desk, Malaysia Cage Free Egg Producer Organization