Happenings
Liang Kee Farming Unveils Bold New Look for LKFresh Free Range Eggs
Kuala Lumpur, Malaysia — Liang Kee Farming (LKFresh), the proud producer of Southeast Asia’s first Certified Humane® free range eggs, has unveiled a fresh new packaging design for its Telokia Free Range Eggs. The bold look brings a renewed sense of identity while holding firm to the values of ethical farming, animal welfare, and premium quality that LKFresh is known for.
Still the same Certified Humane™ goodness inside, LKFresh eggs are laid by happy hens living free in open pastures enjoying space, sunlight, and enriched diets. With the new design, LKFresh aims to strengthen its connection with conscious consumers seeking not just nutrition, but also products that reflect compassion and sustainability.
Starting this August, consumers will find the all-new Telokia packaging in major grocers, supermarkets, and cafés nationwide. With its vibrant, modern design, LKFresh reinforces the message: new shell, same golden soul all heart, all yolk.
Tan Leng Yee, Managing Director of Liang Kee Farming, shared her excitement:
“This new look is more than a facelift. It’s about celebrating the journey of our hens, the dedication of our farmers, and the trust of our customers. With LKFresh, every egg tells a story of care, welfare, and responsibility.”
Congratulating LKFresh, Dr. Saravanakumar S. Pillai, Senior Principal for Policy and Engagement in Farm Animal Welfare at Humane World for Animals, and Adviser to the Malaysia Cage Free Egg Producer’s Organisation (MCFEPO), added:
“Liang Kee Farming continues to raise the bar in Malaysia’s cage-free and free range movement. The new look is a proud symbol of progress not only in branding, but in championing Certified Humane® standards that truly put animal welfare at the heart of food production.”
Speaking for the industry, Meor Ezree, spokesperson for the Malaysia Cage Free Egg Producer’s Organisation (MCFEPO), said:
“This milestone proves that cage-free and free range farming are no longer niche they are the future. LKFresh’s leadership gives confidence to both producers and consumers, and we hope this inspires more farms across Malaysia to make the shift.”
With this bold rebrand, LKFresh continues to champion its guiding principle: Think Eggthical. Consumers can now enjoy their favourite free range eggs with a design that proudly reflects the values inside.
Spot the new Telokia packaging at leading retailers and cafés this August.