Editor's Desk


Innovax My by Sodexo

On 3rd October 2024, Sodexo Malaysia hosted the Innovax My event, a dynamic platform aimed at recognizing and showcasing new products and technologies to their esteemed customers. The event took place with a focus on innovation, sustainability, and enhancing corporate commitment to humane food sourcing and production practices.

One of the highlights of the event was the participation of TC Poultry Farm, Malaysia’s first commercial cage-free aviary system, which exhibited its HFAC (Humane Farm Animal Care) certified cage-free eggs under the Genki brand. The farm’s presence at the event marked a significant milestone for the agricultural and food industries in Malaysia, showcasing how innovation and ethical production methods can come together for sustainable food systems.


This remarkable collaboration between Sodexo Malaysia and TC Poultry Farm received high praise from the Malaysia Cage-Free Egg Producer Organization (MCFEPO). The organization congratulated both parties for promoting humane food sourcing and production, reinforcing the importance of corporate responsibility in the food supply chain. MCFEPO expressed this event would serve as a catalyst for further engagement among producers and corporations in Malaysia, encouraging more humane practices in food sourcing, such as cage-free poultry farming.

The Innovax My event reflected Sodexo Malaysia’s commitment to sustainability and innovation, providing an excellent opportunity for participants to explore emerging trends and technologies in food production. The collaboration with TC Poultry Farm underscores a growing movement towards ethical food sourcing, encouraging other producers and corporates to prioritize humane production methods.


In conclusion, Innovax My 2024 successfully demonstrated how businesses can drive positive change in the food industry by embracing new technologies and ethical practices, paving the way for a more sustainable and humane future.