Happenings
AEON INTRODUCES CAGE-FREE AND FREE-RANGE EGGS AT SELECTED STORES
Kuala Lumpur, Malaysia – Shoppers at selected AEON stores can now find a dedicated section for cage-free and free-range eggs, providing more choices that reflect evolving consumer preferences for responsible and sustainable food products.
Strategically placed in the egg aisle, this section features leading cage-free brands, including Genki by TC Poultry and LK Fresh by Liang Kee, along with visual panels that inform customers on the humane, health, and sustainability advantages of cage-free systems.
“Malaysia’s retail landscape is entering a new era. This cage-free eggs corner is not just a shelf, it’s a milestone in the journey toward better food systems,” said Dr. Saravanakumar S. Pillai, Senior Principal of Policy and Engagement, Humane World for Animals, and Adviser to the Malaysia Cage-Free Egg Producers’ Organisation (MCFEPO).
“Cage-free isn’t a trend, it’s a transformation. Hens deserve the freedom to perch, nest, and spread their wings. Consumers deserve honest, better-welfare-produced food. This is how change happens, one store, one shopper, one egg at a time,” Dr. Saravanakumar added.
Among the brands featured is Genki Eggs, proudly produced by TC Poultry, a pioneer in Malaysia’s cage-free transition.
“Seeing Genki Eggs proudly displayed in AEON’s dedicated cage-free section is a moment of immense pride. We’ve invested heavily in raising hens ethically with sunlight, space, and care. AEON has given these values a platform, and together, we’re giving Malaysians better choices,” said Tiew Siew Sien, Managing Director of TC Poultry.
The display also caught the attention of Richard Lee, a home tutor who was purchasing eggs during the visit.
“As an educator, I teach my students to be informed and intentional. Choosing cage-free eggs is my way of teaching compassion without a classroom. Thanks to AEON, I can shop with values, not just a shopping list,” Richard shared, holding a flyer on the benefits of cage-free production.
This move by AEON supports local producers working hard to meet international animal welfare standards in quality standard sourcing.
“At AEON, we continue to introduce product choices that support responsible producers while giving customers the flexibility to choose what best suits their needs and values,” said Mr Hidekazu Iwaoka, Chief Merchandising Officer, AEON Co. (M) Berhad.
By giving cage-free eggs a permanent, visible presence, the initiative aims to make it easier for Malaysians to choose products that align with their preferences, whether for animal welfare, health, or quality.
#Aeon
#TC Poultry
#Humane World for Animals
#MCFEPO