Happenings
TC Farm Expands Genki Cage-Free Eggs to 23 Jaya Grocer Stores Across Malaysia Driving Consumer Awareness, Humane Food Choices & Sustainable Food Production
[Kuala Lumpur, 9 April 2025] — In a bold step towards humane, sustainable food production and greater transparency in the supply chain, TC Farm proudly announces that its Genki Cage-Free Eggs are now available in 23 Jaya Grocer outlets nationwide. This strategic expansion reflects a growing consumer demand for ethically-sourced, higher-welfare food and signals a crucial shift in Malaysia’s food system toward environmentally responsible, socially conscious, and governance-compliant (ESG) practices.
With locations spanning Penang, Perak, Selangor, and Johor, Jaya Grocer customers can now access Genki Cage-Free Eggs in leading urban and suburban areas such as Mont Kiara, Sunway Pyramid, Plaza Shah Alam, Ipoh Parade, and Iskandar Johor. This partnership between TC Farm and Jaya Grocer not only widens access to humane food options, but also demonstrates the commercial viability of transparent and responsible food sourcing.
Mr. Tiew Sien Siew, Managing Director of TC Farm, shared his reflections on the achievement:
“We are humbled and excited to see Genki Cage-Free Eggs on the shelves of Jaya Grocer stores nationwide. This is more than product placement it’s about creating a ripple effect in how food is sourced, consumed, and valued. At TC Farm, we believe that humane treatment of animals, transparent ESG practices, and sustainability can go hand-in-hand with profitability and progress. Every carton sold is a step closer to a food system that respects both people and animals.”
Dr. Saravanakumar S. Pillai, Senior Advisor, Farm Animal Welfare, Policy and Engagement at Humane World for Animals, applauded the milestone:
“This expansion marks a powerful moment in Malaysia’s journey toward better welfare standards in farming. TC Farm’s leadership in making cage-free eggs more accessible is setting a precedent for what ethical food production should look like where transparency, animal welfare, and environmental sustainability are not optional but essential. By supporting Genki Eggs, consumers are making a compassionate, informed choice that aligns with global sustainability goals and evolving ESG expectations.”
A spokesperson from the Malaysia Cage-Free Egg Producer’s Organisation (MCFEPO) added:
“Genki’s entry into 23 Jaya Grocer stores is a strong endorsement of the cage-free movement in Malaysia. It represents not only the growing awareness among consumers but also the commitment of retailers to offer alternatives that align with modern values ethical sourcing, health, and environmental stewardship. We believe this is a stepping stone for more transparent supply chains and measurable ESG impact reporting in Malaysia’s livestock sector.”
With every purchase of Genki Cage-Free Eggs, consumers are directly supporting:
- Hens raised in enriched, cage-free environments and able to exhibit thier natural behaviours
- Local farming communities committed to humane and responsible practices
- Sustainable agricultural systems to support better welfare footprints
- Transparency and accountability aligned with global ESG benchmarks
Congratulations from the Malaysia Cage-Free Egg Producer’s Organisation, we extend our heartfelt congratulations to Jaya Grocer for embracing the challenge of introducing cage-free eggs to the Malaysian public and showing bold leadership in retailing humane and sustainable food products. Your vision sets a precedent for responsible retail.
To TC Farm, we commend your extraordinary efforts in producing cage-free eggs that meet both quality and volume demands proving that ethical production is scalable, retail-ready, and future-proof. Together, you are not only shaping a more compassionate food system, but also inspiring a nationwide movement toward transparency, sustainability, and welfare-first practices in agriculture.
Malaysia Cage Free Egg Producer’s Organisation
CageFreeEggs.org.my