Setting a New Benchmark for Animal Welfare

Dr. Saravanakumar S. Pillai, Senior Principal, Policy and Engagement for Farm Animal Welfare and Protection, Humane World for Animals, described the certification as a landmark achievement for Malaysia’s laying hens industry.

“The certification of Regenerative Farmers Malaysia as the country’s first Certified Humane® pasture-raised egg producer represents a major milestone for farm animal welfare in Malaysia. It demonstrates that Malaysian farmers can successfully adopt internationally recognised welfare standards while maintaining commercially viable farming operations.”

“This achievement goes beyond certification. It reflects growing consumer awareness, industry innovation and the commitment of progressive farmers who recognise that animal welfare, environmental stewardship and sustainable food production can work hand in hand. We congratulate Regenerative Farmers Malaysia for setting a new benchmark and helping to shape the future of responsible egg production in Malaysia.”

Regenerative Agriculture Meets Animal Welfare

Michael Ong, Founder of Regenerative Farmers Malaysia and Founding President of Persatuan Pertanian Regeneratif Malaysia (PPRM), said the certification reflects the organisation’s broader commitment to regenerative agriculture and responsible food production.

“This achievement embodies the principles of regenerative agriculture, where animal welfare, environmental sustainability and long-term farm resilience are deeply interconnected. Our farming model is built on the understanding that healthy soil produces healthy pastures, which in turn supports healthier animals and more nutrient-dense food. It is a system designed to work with nature, not against it.”

“Being recognised as Malaysia’s first Certified Humane® pasture-raised egg producer is a proud moment for our members and farming community. We hope this milestone encourages greater collaboration among farmers, retailers, policymakers and consumers in building a food system that is both sustainable and humane.”

Expanding Consumer Access to Better-Welfare Eggs

The certification adds to the growing availability of better-welfare egg products in Malaysia and supports increasing efforts by retailers, hospitality operators, food manufacturers and food service companies to source eggs from farms that meet recognised animal welfare standards.

Industry stakeholders believe the achievement will help accelerate the development of premium better-welfare egg markets while strengthening consumer confidence through transparent, independently verified certification systems.

As Malaysia continues its journey towards more sustainable and responsible food production, Regenerative Farmers Malaysia’s achievement serves as a powerful example of how innovation, animal welfare and regenerative farming practices can work together to create positive outcomes for animals, farmers and consumers alike.