A Model for the Future of Ethical Egg Production in Asia

Founded in Bengaluru, Happy Hens is a compelling example of how compassion driven farming can scale successfully while maintaining transparency and quality. Their commitment to cage-free and pasture-based systems allows hens to live in natural conditions, experiencing sunlight, freedom to roam, and enriched environments that support their physical and psychological well-being.

Dr. Saravanakumar S. Pillai, Senior Principal, Policy and Engagement for Farm Animal Welfare at Humane World for Animals, and Advisor to MCFEPO, stated:
“Happy Hens has boldly reshaped the narrative of better welfare egg production in Asia. Their work proves that animal welfare is not just an ethical imperative, it’s a strategic advantage in today’s food systems. As consumer expectations evolve and ESG standards tighten, their success offers a roadmap for producers across the region. MCFEPO proudly celebrates Happy Hens for this inspiring milestone and reaffirms our commitment to accelerating the cage-free transition throughout Malaysia and beyond.”

The Eco India documentary reveals compelling evidence that eggs from Happy Hens, raised without cages and exhibit improved nutritional value, richer yolk color, and superior taste, thanks to reduced animal stress and a healthy, natural diet.

Manjunath Marapan, Co- Founder of Happy Hens, shared:
“We built Happy Hens on the principle that every animal deserves dignity. This recognition is not only a victory for us, but for every farmer who wants to do better, and every consumer who cares about where their food comes from. We are humbled and encouraged to continue pushing the boundaries of better welfare, sustainable farming.”

Dr. Vineeta Poojary, Senior Specialist, Farm Animal Protection, Humane World for Animals – India, added:
“Happy Hens has demonstrated that purpose driven farming can meet the highest standards of both welfare and quality. They are proving that change is not only possible , it is profitable, scalable, and essential for the future of food in Asia.”

Adding their voice to the celebration, the Asia Cage-Free Association Alliance (ACFAA), a regional network uniting producers, NGOs, and corporate partners advocating for cage-free transitions commended Happy Hens for setting a continental benchmark.

Ashok Kanan, Spokesperson for the Asia Cage-Free Association Alliance and Manjunath Marapan, Co- Founder of Happy Hens stated:
“Happy Hens has set the gold standard for ethical egg production in Asia. Their success sends a powerful message to governments, corporations, and producers that compassionate farming is the future. We are proud to stand with them, and we urge others across the region to follow their lead. The age of cage-free is here, and Happy Hens is at its forefront.”

Happy Hens’ feature comes at a critical time, as food companies across Asia including in Singapore, Malaysia, Vietnam, Thailand, the Philippines, and Indonesia face increasing pressure to meet animal welfare commitments under ESG mandates and global supply chain scrutiny.

MCFEPO’s ongoing work in Malaysia, in partnership with Humane World for Animals and global certifiers like Humane Farm Animal Care (HFAC), includes producer training, financial support for infrastructure transition, and a star-rating system to track corporate implementation of cage-free commitments.

Dr Saravanakumar emphasized:
“This is about far more than eggs. It’s about building food systems that are humane, resilient, and accountable. Happy Hens has demonstrated how integrity in agriculture can deliver value across every level from farm to fork.”

To witness Happy Hens’ transformative journey, watch the full episode here: https://youtu.be/7z3aZ4evjbk?si=xAHrXulFBsUVhuEc

About the Organisations

Malaysia Cage-Free Egg Producers’ Organisation (MCFEPO) - A national platform uniting producers, retailers, and policymakers to promote better welfare cage-free egg production in Malaysia. MCFEPO leads corporate engagement, farmer support, certification pathways, and consumer awareness campaigns. Link: https://cagefreeeggs.org.my/

Asia Cage-Free Association Alliance (ACFAA)- An independent alliance representing stakeholders across Asia working toward cage-free transitions in egg supply chains, with a focus on collaboration, knowledge-sharing, and accountability. Link: https://www.asiacagefreealliance.org/