Happenings


Happenings

AEON Follows Jaya Grocer’s Lead: Genki Cage-Free Eggs Now Available in Over 25 AEON Stores Nationwide Retail Champions Take Bold Strides Towards Humane, Sustainable Food Access in Malaysia

[Kuala Lumpur, 11 April 2025] – Following the successful rollout of Genki Cage-Free Eggs in 23 Jaya Grocer outlets nationwide, AEON has now joined the movement , partnering with TC Farm to bring cage-free, humane-certified eggs to more than 25 AEON outlets across Penang, Perak, Selangor, Kelantan, Melaka, and Johor. This move further solidifies the momentum in Malaysia’s transition toward ethical sourcing, ESG driven retail, and sustainable agriculture.

The back-to-back adoption by two of Malaysia’s most influential retailersJaya Grocer and AEON signals a defining moment for the local food industry. Cage-free eggs, once considered niche, are now taking their place in the mainstream, thanks to responsible producers and retailers committed to consumer trust and animal welfare.

Mr. Tiew Sien Siew, Managing Director of TC Farm, shared:

“First Jaya Grocer, now AEON—this is the ripple effect we envisioned when we started producing Genki Cage-Free Eggs. AEON’s rapid rollout is both inspiring and impactful, showing that retail leaders can drive change not just in what we eat, but in how our food is produced. We are proud to be partnering with both AEON and Jaya Grocer in championing humane food across Malaysia.”

Dr. Saravanakumar S. Pillai, Senior Advisor for Farm Animal Welfare, Policy & Engagement at Humane World for Animals, noted:

“It’s extremely heartening to see two major retailers stepping up in quick succession to support cage-free sourcing. Jaya Grocer opened the door, and now AEON is amplifying the movement. This isn’t just about eggs—it’s about rethinking retail responsibility, building ESG compliance, and giving consumers choices that reflect compassion and sustainability.”

A spokesperson from the Malaysia Cage-Free Egg Producer’s Organisation (MCFEPO) added:

“AEON’s decision to follow Jaya Grocer’s lead and to implement it so effectively is a loud and clear statement that the Malaysian retail landscape is evolving. These are not token efforts. These are operational commitments backed by logistics, volume, and a vision to offer food with integrity. We commend AEON for their decisive action, and we thank TC Farm for scaling up cage-free production to support it.”


Every carton of Genki Cage-Free Eggs delivers more than nutrition it delivers values:

A Salute to Retail Pioneers

MCFEPO and Humane World for Animals proudly congratulates AEON for following Jaya Grocer’s inspiring lead in bringing cage-free, welfare-based products to Malaysian households. This alignment between two major players marks a new chapter for retail excellence. TC Farm’s dedication to delivering scalable, premium cage-free eggs makes this movement possible. Together, they are reshaping the market and setting a gold standard for ethical food sourcing in Malaysia.

Malaysia Cage Free Egg Producer’s Organisation